Abstract
Changing #market mechanisms by focusing on #clean technologies and
reducing the consumption of #nonrenewable resources is an objective of
the Europe 2020 strategy of the European Commission. Achieving this
objective will require not only more restrictive legislation targeting
polluting industries and technologies but also the introduction of new
models of consumption oriented toward “green” products. #Consumers’
preferences for nonpolluting products can be enhanced by credible and
persuasive marketing instruments, such as the #EU Ecolabel. A survey of
Romanian businesspeople found that they are aware of the environmental
and economic principles underlying the use of eco-labels and are
interested in implementing them.
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Sustainable Development Behavior in the Eco-Label Business Community by Mahdi Tarabeih in BJSTR
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